Top 10 Best Website Builder for SEO in 2023
Search engine optimization (SEO) is an important consideration for businesses wishing to appear on search engine results pages (SERPs). It involves performing specific actions to ensure your website is user-friendly and relevant to certain search terms.
Many user-friendly website builders come with a neat range of SEO tools to help you get started. Some of these are powerful, enabling you to rank well for even the most competitive keywords, while others have much poorer SEO offerings.
To help you find the right website builder for SEO purposes, we’ve put together the following list of our top 10 options, some of which even have free plans if you’re on a budget. yes!
Our Top 10 Best Website Builder & Platforms for SEO:
- Best website builder for SEO overall
- Best for advanced SEO
- Best for small business SEO
- Best for basic websites
- Best for design flexibility
- Best for getting online fast
- Best for SEO-friendly online stores
- Best for automated SEO
- Best for simple professional websites
- Best for beginners
The Benefits of Using SEO-Friendly Website Builders
We always recommend taking advantage of the SEO features that your site builder offers. By doing so, you can ensure your website is responsive and ready to appear on SERPs. Many website builders come with advanced SEO tools presented in a simple manner. This will make it easy for you to familiarize yourself with the basics and begin implementing your own SEO strategy.
In some cases, you will even receive access to specialized SEO apps or plugins to boost your efforts.
Understanding the Importance of SEO
SEO is important because it enables you to drive organic visitors to your website from search engines such as Google and Bing. Although implementing an SEO strategy can be time consuming and a little unrewarding at the beginning, it can drive long-term results.
For example, achieving a high search engine ranking for a high-traffic keyword can drive large numbers of visitors to your website for years to come. Of course, you will have to keep up the work to ensure you don’t lose your search rankings, but it’s worth the effort.
Essential SEO Considerations and Their Significance
There are a number of crucial things to think about when you’re developing your SEO strategy. Here, we’ve outlined a few of the more important ones, explaining how they can impact your SEO score.
Optimizing Meta Titles and Descriptions
Google uses your meta titles and descriptions to understand more about your content and what it’s about. The meta title is a great place to add a focus keyword or keyphrase that you want to rank for.
Your meta description is often what is shown on the SERPs to describe what a web page is about. As well as ensuring it’s SEO-friendly, you should ensure it’s accurate, enticing, and designed to encourage people to visit your website.
If more people are clicking through to your site and browsing, the search engines will view you as more of an authority figure in your field, and your search engine rank should increase.
Building an Effective URL Structure
There are a few ways in which your URL structure can impact your SEO efforts. For one, a poor URL structure can impact the user experience, which is closely linked to SEO.
A clear URL structure will also make your website much easier for the search engine crawler bots, which scan webpages to learn what they’re about. Adding keywords to your URLs where they fit naturally can be beneficial, and human-readable URLs are much more likely to be clicked or shared in their natural form.
For example, a URL in the form of “www.thiswebsite.com/digital-marketing-tips” is much more likely to be clicked than something like “www.uhfgkjfdgkjhd.com/post/06052022”, as the URL immediately provides some indication of what the site is about.
Optimizing Image Alt Text
An image alt text should accurately describe what’s happening in the image. A good approach is to pretend that you’re describing the image to someone who can’t see it—which is essentially what you’re doing. If a user’s browser can’t render an image, the image alt text will appear asd asds instead.
Image alt text is also crucial for accessibility purposes, as it enables individuals with visual impairments who use screen readers to understand what’s happening in an image.
Furthermore, adding keywords to your alt texts is beneficial because it increases the chances of your images appearing high in image search results. But this only works if you’re able to include them naturally. If you can’t, just write a tidy, readable description.
Enhancing Site Speed
In simple terms, faster websites rank better on SERPs. Search engines such as Google are increasingly rewarding fast, user-friendly websites, which means that site speed is something you need to think carefully about.
We’d suggest using Google’s PageSpeed Insights tool to monitor your site’s performance. You can also ensure you’re using an image optimizer or other SEO plugins to minimize media load times.
Implementing Structured Data
Structured data enables you to add extra information for the search engines. Adding structured data enables you to get what’s known as a “rich snippet,” which is a higher-quality search engine result that’s super clickable. Rich snippets contain more information than a standard search engine result.
For example, a recipe website might use structured data to add information about cooking time, calories, rating, an image of the meal, and more to its search engine results page listings. It’s worth noting that there are numerous types of structured data for different types of rich snippets.
Some website builders will enable you to set up structured data via a native tool, while others will require you to install a plugin. You can also manually customize your site’s code if you have access.
Ensuring Mobile Usability
Your website won’t rank well if it doesn’t render or perform well on mobile devices. Things to think about here include mobile-friendly templates, responsive design, and whether or not you can create separate mobile and desktop versions of your site.
Most modern website builders are great for mobile usability, so you shouldn’t have to worry too much here.
SEO support and guidance
The best SEO website builders come with comprehensive support and guidance to help you get started on your SEO journey. Sometimes, you will find a guided SEO wizard to introduce you to the basics. But more often, you will receive user-friendly SEO tools backed by comprehensive user guides and tutorials.
If you’re new to SEO and don’t really know what you’re doing, select a website builder that includes some sort of support and guidance.
The Top 10 Best Friendly Website Builders for SEO - Reviews:
1. Wix
A powerful, feature-rich website builder
Best for: Guided SEO
Price: From $16/month
Free version: Yes
Wix offers advanced SEO tools, and the Wix SEO Wiz stands out as an excellent feature for small businesses and newbies with limited SEO experience. It provides guided SEO tips, enabling you to get started in a fast, efficient manner.
You will also receive a step-by-step SEO plan, a selection of educational resources explaining more advanced SEO concepts in more detail, and a selection of user-friendly basic SEO tools for rapid optimization.
Why we chose Wix: Wix provides easy access to essential SEO elements such as meta tags, title tags, and header tags, allowing users to optimize their website's on-page SEO. It also offers options for customizing URLs, creating SEO-friendly sitemaps, and integrating with popular SEO plugins.
Pros
Powerful Wix SEO Wiz tool
Detailed educational resources
User-friendly SEO features
Cons
Slow performance
Expensive
WixVisit Site
2. WordPress.com
A basic website builder with advanced SEO tools
Best for: Advanced customization
Price: From $15/month
Free version: Yes
WordPress.com has a slightly outdated website building interface, but it performs admirably on the SEO front. It boasts a large number of highly-customizable SEO options that don’t require coding or other advanced knowledge.
With an upgraded WordPress.com plan, you will also have access to hundreds of SEO plugins from the WordPress plugin library. There are auto-generated sitemaps, advanced site verification tools, and an image optimizer to reduce page load times.
Why we chose WordPress.com: WordPress provides a robust ecosystem of SEO plugins, such as Yoast SEO and All in One SEO Pack, which offer advanced features for optimizing meta tags, XML sitemaps, breadcrumbs, and more
Pros
Advanced SEO customization tools
Access to SEO plugins
Beginner-friendly
Cons
Outdated editing interface
Limited SEO tools with free plan
